SEO for HTML Build
HTML5
1. Choose 3 Word Google Search Term.
2. Use Descriptive page URL names 'small-green-frogs.html'
3. Add a Descriptive Unique Title to each Page (8 or so words)
4. Add 'H1' tags to Index page and include your 3 Google Search Term Words from above.
5. Add 'H2' tags throughout the site containing your keywords.
6. Add descriptive names to images and put them in descriptive sub folders.
7. Add ALT tags to all the images.
8. Include a Site Map navigation to the footer of the site.
9. Add XML Site Map File.
10. Add a robot.txt File.
11. Add .htaccess File.
GOOGLE
13. Add to Google Web Master Tools
14. Add Google Site Verification
15. Set preferred Sub Domain
16. Select Target Country
17. Add Google Analytics.
18. Associate Google Analytics with Web Master Tools
19. Submit site to Googles Add New URL link.
20. Test the Site with Google Fetch - In Webmaster Tools
MICROSOFT
20. Submit site to BING and add verification
TESTING
21. Test Site on W3 Schools HTML Verification.
22. Test Site on Nibbler.
23. Test Site on Google Mobile Friendly
SEO for Design
1. Choose 3 Google Word Search Term.
2. Use the 3 Word Google Search Term in the Domain Name if possible. 'southampton-pond-frogs.com'
3. Use 3 Word Google Search Term throughout Headings and Content.
4. Add lots of content (Text) with about 4% of it using your search term Key Words.
5. Build Pages if possible with <h1> Tag at the top and <h2> Tag's further down the page.
6. Add Page Descriptions about 160 characters.
SEO FOR THE CUSTOMER
1. Create a free Google+ Business Account and add your location to Google Maps.
2. Create a free Hibu (Yell.com) account and add a link to your site.
3. Join any free local directory listings.
4. Create a Facebook page and link it to your site.
5. Create a Twitter account and link it to you site.
6. Create a You Tube account (Video) and link it to your site.
7. Keep some content fresh on the site - CMS - (every 6 months)>
GOOGLE SITE MOVE
1. Check new domain name is clean
2. Set up new domain on the server & 123 Reg DNS settings
3. keep the old domain running
4. Add new robots.txt to new site
5. Add new sitemap.xml to new site
6. Add new site to 'Google Web Master Tools'
7. Create 'Google verification' on new site (can use html file)
8. Create .htaccess file to 301 redirect the old site to the new one
9. Create TXT/DNS record to verify Old site (the redirect breaks the html file verification method!)
10. Use the 'Google Change of Address' tool
11. Add new site to 'Google Analytics'
